The Rise of AI Revenue Orchestration

Reflections from my keynote at Atlanta AI Week

At this year’s Atlanta AI Week, I had the privilege of stepping on stage to share a vision that’s been shaping quietly behind the scenes for over three years: how AI agents are not just transforming the buyer journey—but rescuing it.

This post is a recap of that session for anyone who missed it—or for those who want the takeaways in one place.

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The Human Side of AI: Why It Starts with Us

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Before diving into AI, I started with a simple truth: meetings are the atomic unit of business growth. Whether you’re closing deals, aligning teams, or solving big problems, everything moves forward when the right people are in the right room at the right time.

And yet, getting to those meetings—especially revenue-generating ones—has never been harder.

Buyers don’t follow the old playbook. They don’t wait. They don’t answer unknown calls. And they definitely don’t fill out your forms just because you’ve spent budget on ads.

That’s the problem. But it’s also the opportunity.

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The Cracks in the Traditional Funnel

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Our traditional demand funnel is a series of friction points:

• Forms no one wants to fill out
• Calendars that shift the burden to the buyer
• Qualification calls that feel redundant
• Routing delays that make us wait too long
• Follow-ups that never happen on time

And here’s the data that hurts:

• Only 3% of visitors fill out your form or calendar link
• 78% of buyers go with the company that starts a conversation first
• 44% of inbound interest happens after hours
• Average company response time? 24+ hours
• 40% of booked meetings get changed, chased, or dropped

This isn’t just about inefficiency. These are missed revenue moments—millions in lost pipeline.

Buyers aren't rejecting your product. They're rejecting your process.

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Why the Traditional Tradeoffs Don’t Work Anymore

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Most revenue teams live with painful tradeoffs:

• Speed vs. Relevance
• Personalization vs. Scale
• Coverage vs. Cost

You can be fast, but impersonal.
You can be personalized, but slow.
You can be scalable, but generic.

Until now.

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Enter: Fully Autonomous AI Revenue Orchestration

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We’re entering a new era. One where conversational AI agents don’t just assist—they own the critical revenue moments.

These agents don’t just respond. They engage.
They don’t just hand off. They qualify, route, and book.
They don’t just act fast. They act right—24/7, on every channel.

Imagine an AI that:

• Instantly qualifies every lead
• Routes them to the right rep
• Books the meeting automatically
• Handles reschedules, reminders, and follow-ups
• Works across webchat, email, and SMS
• And does it all at scale, with a 1:1 experience

This is the new middle.
The sweet spot between speed, efficiency, and personalization.
And it's not hypothetical. We've deployed hundreds of these agents, generating tens of millions in qualified pipeline—all while raising three little girls with my wife by my side.

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The Takeaway: Don’t Automate the Wrong Things

AI shouldn’t replace human connection. It should accelerate it.

Our job is to get the right people in the right room, faster—because revenue happens in conversations, not sequences. The future of revenue isn’t form fills or follow-up emails. It’s orchestrated, real-time, high-intent meetings, powered by AI that knows what to do next.

This isn’t a pitch for the future. It’s already happening.

If your team is still making buyers jump through hoops—you’re losing to the one who started the conversation first.

Let AI start it.
Let humans finish it.
And let revenue grow because of it.

Thanks again to everyone who came out to Atlanta AI Week. The energy in that room gives me so much hope for how AI can elevate—not replace—our most human work.

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