Next Gen GTM

Mac Redden: Rey de los Dinos' Proven Go To Market Strategies

Mac Ren, CEO of Commor, explores B2B SaaS growth, evolving buyer behavior, and the balance between innovation and fundamentals. He highlights the saturation of SaaS, the need for flexible sales processes, and how AI impacts GTM strategies, offering actionable insights for a buyer-first approach.

Navigating Modern Marketing through Relationships

Melissa Moody, CEO of Matcha, discusses her transition from marketing to tech leadership, the power of relationship-driven growth, and the role of AI in networking. She shares insights on scaling meaningful connections and prioritizing quality over quantity in professional relationships.

42 mins

"You Need Sales Help as Soon as You Can Afford It"

Zach Walker, co-founder of Unicorn, joins Mike Bell to discuss startup sales challenges, the rise of fractional sales teams, and the role of AI in sales. Zach shares insights on RevOps, GTM strategy, and essential sales tools, offering practical advice for founders building their first sales teams.

33 mins

Automating thousands of micro-tasks...for a macro impact With Louis Holzman

We sit down with Louis Holtzman, Director of Business Development at Altitude Marketing, to discuss scaling revenue, leveraging AI, and optimizing digital sales funnels. Louis shares insights on improving attribution, automating tasks, and building a connected GTM strategy to drive measurable results.

31 mins

Unveiling Cutting-Edge GTM Strategies with Corey Smith

We sit down with Corey Smith, Managing Director at Hawk Media, to discuss the latest GTM tools, AI in marketing, and the importance of authenticity. He shares insights from his journey and practical strategies to help businesses optimize their digital marketing efforts.

40 mins

Master the mind game of AI powered marketing

We explore the evolving customer journey and how cutting-edge technology can drive business growth with Emilio Garcia, founder of Boundify. Emilio shares insights on overcoming GTM challenges, balancing data with human psychology, aligning sales and marketing, and leveraging AI for better customer experiences. Tune in for actionable strategies to enhance your go-to-market approach!

36 mins

Navigating the New Era of GTM: Insights from SaaS Growth Marketing Expert

Mary Kate Cash, Head of Growth Marketing at AB Tasty, shares insights on modern GTM strategies, from intent data and ABM to maximizing in-person event ROI. She highlights the importance of human connection, engaging dispersed teams, and building a high-impact growth marketing motion with a lean team. Tune in for actionable tips to refine your marketing approach.

35 mins

A Million in Revenue with a 4 Person Team

Isabella, Manager of Business Development at Callbox, shares how her lean team drove $1M+ in revenue last quarter. She discusses the evolution of GTM playbooks, AI-powered sales processes, and balancing automation with personalization. Tune in for actionable strategies on ABM, trust-building, and optimizing buyer interactions.

36 mins

Creating More Solutions... with Less Noise

Kasey Devine (VP of Revenue at ProCare HR) joins Next Gen GTM to discuss modernizing go-to-market motions while balancing AI and human connection. He emphasizes focusing on fundamentals like data quality and problem-solving before adopting new tools. Tune in for practical advice on leveraging AI effectively while prioritizing people, relationships, and long-term GTM success.

38 mins

Transforming GTM: AI-Powered CRM Automation and Real-World Strategies

Mike Bell Co-Founder of Scheduler AI interviews Mike Kryuchkov from Resonate on AI-powered CRM automation. They discuss replacing outdated workflows with AI-first solutions, streamlining data processes, and using AI for content creation and customer engagement. Tune in for insights on AI's transformative role in GTM strategies.

30 mins

Drumbeat Marketing

Maddie Bell and Kate Campbell, VP of Marketing Communications at York IE, discuss effective GTM strategies for startups. Kate shares insights on brand positioning, "drumbeat marketing," lead generation challenges, AI in marketing, and building a solid tech stack. Tune in for expert advice on driving real marketing impact with focus and consistency.

23 mins

Small Changes for Big Impact with Matthew Deal

Mike Bell chats with Matt Deal from Vaulted about the latest go-to-market trends, including AI’s impact, self-serve vs. discovery call preferences, and data-driven lead scoring. Matt shares how he helps clients build measurable, revenue-generating GTM systems by integrating analytics with creativity. Whether you're in marketing, sales ops, or GTM strategy, this episode is packed with actionable insights.

52 Minutes

The Evolution of Sales: How Technology and AI are Reshaping the Game with Jill from HubSpot

HubSpot sales veteran Jill shares how AI and automation have transformed sales but emphasizes the lasting importance of human skills. She also explores the rise of "smarketing" and how to balance tech with authenticity.

54 Min

The Beyoncé of B2b Landing Pages Tas Bober

What makes a B2B landing page actually drive conversions? In this episode, Tas Bober, the Beyoncé of B2B SaaS landing pages, reveals why most websites fail buyers—and how to fix them. We cover transparent pricing, self-qualification, AI in go-to-market, and the biggest mistakes marketers make when designing their sites. If you're scaling your GTM motion, this is a must-listen!